Facebook has announced the initiative to support the struggling print media industry to enlarge its pay scale with more subscription opportunity. On this note, the famous social media site has made a path for the newspaper industry to gain paid subscribers, following a similar move unveiled earlier this month by Google.
Facebook has said that it will test “premium news models” for organizations that deliver quality content on Facebook, enabling the publishers to have more control over pricing, subscriber relationships and revenue.
“Earlier this year, many publishers identified subscriptions as a top priority, so we worked with a diverse group of partners to design, refine, and develop a test suited for a variety of premium news model,” said a blog post by Facebook executives Campbell Brown, Alex Hardiman and Sameera Salari.
The social media site has also claimed to soon outlay the support mechanism for new subscription models in Instant Articles, further partnering with a news organizations in the US and Europe, by initially starting with the Android application.
The networking site’s officials also added to allow for “paywalls” in the Instant Articles feature, encouraging users to sign up and pay news organizations whose content is linked through Facebook.
Facebook said the changes are part of its Journalism Project created earlier this year aiming at fostering “a healthy news ecosystem” and decreasing the spread of fake news.
The moves by Facebook and Google came with many news organizations blaming the internet giants for encouraging free content, while getting most of the ad revenues from news articles appearing on their platforms.